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TikTok
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TikTok Review: The Best Social Media Platform for Sharing Fun User-Generated Videos

TikTok is an app for sharing short videos developed by ByteDance in 2016. The app is based on Musical.ly network and allows creators to use popular soundtracks in their videos.

Design and navigation: Supersmart

TikTok is one of the best examples of a perfect user interface design. The app is extremely convenient to use and navigate. The interface offers only five sections, which are always available in one tap. They are home section with the smart feed, search section, upload section, notifications section, and profile section. Such a design allows us to quickly switch between tabs at any time.

The design is also great when it comes to watching videos: the subscribe, like, comment, and share buttons are available as an overlay, while the icons are small enough not to distract from watching.

Features and usability: Simple and Addictive

TikTok does not offer many active features to use, though there are many advantages hidden behind the curtains. For example, there is a smart feed: you have to do nothing for it to work, while it successfully selects the content based on your preferences. You can also search for videos by hashtags, music used, or authors who created it. It might sound obvious, but most apps do not allow that, or have this feature is not so easy to use as in TikTok. The creator tool is also rather powerful and simple for users to make videos. This simplicity has allowed TikTok to become one of the most addictive video platforms available.

Security: Scandalous Without a Reason

TikTok is the first social network from China, which has become that popular. This raises the suspicion that the app is spying on people, which is quite ridiculous. However, the platform has been part of several security controversies, including its ban on US military-issued devices. The developers claim the app does nothing different from what other social media platforms do.

Verdict: TikTokingly Well

By far, TikTok is one of the most addictive video platforms available, thanks to its simple and user-friendly design, smart feed, which is smart and its comparably powerful creator tool. The platform is so popular that there is content for any taste available, so it is worth trying.

Pros:

  • Remarkably well-designed app
  • Smart feed, selecting content for you
  • Vast music library with popular songs available.

Cons:

  • The network has been part of several security controversies
  • Despite the videos are short. The app might be too addictive.

Interface 8

Key Features 10

Usability 9

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